“Not all locations have the budget for TV or radio advertisements. “Don’t forget about marketing,” says Betti. The next step is to make sure that customers know about the new games on offer. Boosting revenue and customer satisfaction Operators also have the option to lease games. The ideal mix of video, redemption and merchandisers within the space will be unique to each location, but should still follow the general guidelines within the sector.

When it comes to new games, operators should confer with their salespeople to find the most popular new releases.

Suppliers are now offering more features, such as virtual leaderboards and console crossover. “At that point, sharing data with your distributor to determine fair market value trade-in prices will help you narrow down the games to swap out. Trading in late-model games before they’ve become “old” provides a ripe time to offload an existing game and minimize the capital outlay to maintain a fresh game room.”Īdding in new games will keep regular customers coming back for more. “Consistent analysis of the 6-week, 3-month, 6-month, and annual trend reports helps identify game assets that may be declining in earnings, provide redundancy (too many lanes, hoops, cranes, etc.), or are just not appealing to your customer base for other reasons,” explains Jonathan Betti, senior vice president of sales & business development for Betson Enterprises But how do operators know which games to get rid of, and which to add? Betson says this starts with understanding the arcade’s card system reports. Trends are always shifting, and technology continues to improve, meaning that operators cannot rest on their laurels. However, once an operator has successfully built an arcade, it’s also crucial to recognise the value of a “game room refresh.” By consistently investing in new games, businesses will be able to maintain and even boost their revenue. The design of the space, the ideal game mix, the choice of prizes, the promotion of the products, and many other aspects are all key considerations.

To start with, investing in an arcade involves a considerable financial commitment and careful planning. Betson Enterprises, the amusement equipment, parts, and service distributor, has been sharing insights into why arcade operators should consider refreshing their games rooms.

Betson arcade